Mastering Products

Mastering Products

  • Reduce errors and redundancies by relying on a single source of truth
  • Eliminate manual data input and updating
  • Sell more with better content and accessible data
  • Increase customer satisfaction and loyalty


Publishing of consistent product information to multiple downstream systems to provide a golden view of product catalogs


Multidimensional model supporting product names, descriptions, hierarchy, price, colour, type, brand, supplier and Product Images


Feeds into and out of the product can be defined on a regular re-occurring schedule, inbuilt scheduler allows you to process data 24/7


Classification of products in multiple fluid hierarchies to support Channels, Brands, Product Types and Classifications

Visualise the EntityStream Product Model

Frequently asked questions

PIM stands for Product Information Management. It refers to the process for handling all the data, content, and other material that is needed to market and sell products. PIM also ensures that quality data is created for internal use and multichannel distribution.

Essential product data

SKUs, UPCs, Names, Titles, Descriptions…etc


Taxonomy & relationships

Categories, Labels, Variations…


Technical Specifications

Measurements, materials, ingredients, warranties…


Digital assets

Images, videos, documents…etc


Marketing Data

Keywords, Personas, SEO elements…etc


Sales Information

Prices, testimonials, customer reviews…


Design Specifications

Style sheets, designer notes, assembly instructions…


Channel-specific information

Google categories, Amazon titles, mobile descriptions…


Localized information

Multi-lingual copy, translations…

  • Centralise and sanitise scattered data

  • Link images, documents and media to products

  • Categorise products and files

  • Manage upstream data and prepare it for sales channels

  • Manage relationships between products

  • Create and publish product catalogs

  • Build custom product feeds

  • Automate catalog creation and maintenance

  • Find everything in one respository

You can install the product on your own hardware using Docker or by ZIP installation process (on application), this is the easiest way to get up and running on your hardware. If you want to run on the cloud, then there are 2 options:

  1. Using Azure or GCP to host an infrastructure server, installing using the Azure, GCP ro Docker container images, or if this is too difficult;
  2. Using the Managed Service hosting at, initially the account is free for 7 days.

The product is free to use on premise in non-production environments, or free to use for 7 days in the managed service. If you want to use the product for any production (real) data or in a production mode, then you will need a support license, support licenses start from £100 per month.